audi is reversing course on its touch-centric interior design, announcing the return of physical buttons and dials on steering wheels beginning with the 2025 Q6 e-tron. The automaker confirmed the shift on November 28, 2025, responding to widespread criticism of its haptic-feedback systems and acknowledging driver preference for tactile controls.
The decision marks a notable change for Audi,which had aggressively moved toward minimalist interiors dominated by touchscreens.While the company will continue to integrate digital interfaces, the reintroduction of physical controls aims to enhance usability and reduce driver distraction. This impacts Audi drivers and potential buyers who value immediate, intuitive access to frequently used functions like volume control and climate settings.The change will roll out across future models, starting with the Q6 e-tron and extending to the next-generation Q5, slated for 2026.
audi’s initial foray into touch-sensitive steering wheels, introduced in 2024, proved controversial.Drivers reported accidental activations and difficulty locating controls without looking away from the road. The company’s engineers have spent the past year refining the system, but ultimately steadfast that a hybrid approach-combining the benefits of digital displays with the familiarity of physical buttons-offered the best user experience.
the 2026 Audi Q5 3.0 V6 TDI will feature the updated steering wheel design, alongside the Q6 e-tron. Audi’s move reflects a broader industry trend as other manufacturers also reassess the effectiveness of solely touch-based controls.