LUPOS DIGITAL Agency Hosts Inaugural Influencer Event,Emphasizes Economic Strategy for Côte d’Ivoire‘s digital Future
Abidjan,Côte d’Ivoire - September 6,2025 – Approximately fifty influencers,artists,journalists,and industry professionals gathered in Cocody on Friday,September 5th,2025,for the first edition of the “LUPOS OVER influences Show,” a dinner cocktail hosted by LUPOS DIGITAL Agency. The event centered on discussions surrounding the future of digital marketing within Côte d’Ivoire.
The evening blended a festive atmosphere – featuring live music, refined cuisine, and humor – with focused conversations on the challenges and opportunities facing the digital landscape.
Christian Ntuite Kayembe, Director General of LUPOS DIGITAL Agency, explained the event’s core purpose: to foster synergy between press outlets, influencers, and advertisers.”It is a strategy to allow them to outdo themselves in terms of skills and strategies,” he stated.”Digital marketing is progressing in Côte d’Ivoire and globally, particularly with the advancements in artificial intelligence.Today, no company can succeed without a robust digital marketing presence.”
A key topic addressed was influencer monetization. Kayembe highlighted the crucial role influencers play in driving digital traffic for businesses, noting that most companies are already familiar with remuneration methods like CPM (cost per thousand impressions) and CPA (cost per action). He emphasized that companies select the method best suited to their individual business models.
Organizers stressed the importance of influencers developing comprehensive economic strategies, framing it as a vital component for the long-term sustainability and impact of Côte d’Ivoire’s digital sector. Kayembe also expressed his intention to establish the “LUPOS OVER influences Show” as an annual event, aiming to broaden participation, strengthen industry connections, and promote Ivorian art, culture, and talent internationally.The event culminated in the recognition of actress Prissy La Degameuse, who was named “Top Influencer” following a successful improvised video challenge that resonated with attendees.
