Gatorade is bringing back aโ piece of its past – โขboth in packaging and flavor – with the โrevivalโ of itsโค iconic glass bottle and a discontinued taste from over three decades ago. The beverage companyโข announced it will re-release Gatorade in โฃits original glass container, alongside the return of Orange 60, aโฃ flavor last available in theโค early 1990s.
The move taps intoโ growing consumer โnostalgia andโ represents aโข tribute to Gatorade’s history while aiming to โขconnect with new generations. The limited-editionโฃ bottles and flavorโ are launching alongside the final seasonโ of Stranger Things,โข a cultural touchstone where Gatorade played a prominent role, furtherโ amplifying the brand’s reach. This isn’t simply a retro offering; it’s a strategic play to reignite brand affinity and capitalize โคon a moment of cultural importance as one of the most influential productions of the last decade concludes.
Gatorade first introduced โits sports โคdrink โin 1965, initially packaged โขin glass bottles. โขThe brand later transitioned to plastic containers for practicality and safety. Orange 60, originally โformulated to provide โฃa specific carbohydrate-electrolyte ratio, becameโค a popular choice amongโ athletes before being discontinued.
The re-release of the glass bottles and Orange 60 flavor is part of a broader collaboration with Stranger Things, leveraging โthe show’s popularity to generate excitement and drive sales. The limited-edition products willโ be โคavailable forโข a short period, creating a senseโ of urgency and collectibility for fans and consumers alike.
