Global Amusement Park Attendance Rises in 2024, Driven by International Growth – TEA Report
Orlando, FL -[DateofPublication-[DateofPublication-[DateofPublication-[DateofPublication-not provided in text, assume today’s date] – Global amusement parkโ attendance saw an overall increase in 2024, according to the newly released TEA Global Experience Index 2024โค report. While North American parks demonstrate โmarket maturity, significant growth is being fueled by emerging markets and strategic expansions in Asia-Pacificโ and the EMEA region.
The report โคhighlights a โฃ3.2% increase in visitorโข numbers among the top twenty theme parks in theโ Asia-Pacific region. Shanghai Disneyland is a key driver of thisโ growth, while Global Studios โฃBeijing continues to solidify its popularity, experiencing an 8.6% increase. china’s market is โคevolving, focusing โฃon renewing attractions with new thematic areas andโฃ immersive experiences based on popular intellectual properties like Zootopia and Spider-Man.Japan and Korea are also investing heavily, with the recent openings of Fantasy Springs in Tokyo โฃDisneySea and a โDonkey Kong-themed area at Universal โStudios Japan.
Water parks in China, particularly Chimelong Water Park, are performing strongly. Southeastโ Asia also showsโค remarkable โgains, notably SplashMania, which saw a remarkable 250% growth thanks to new integrated offerings and strategic partnerships, alongside gainsโค at Sunway Lagoon.
beyond Asia, the report notes positive trends โin Latin America. Parks like Parque Acuรกtico โคXocomil in Guatemala โฃ(+19.8%) and Hopi Hari in Brazil (+25%) are experiencing significant growth,โฃ confirming increased demandโข inโ emerging markets.
Industry Trends: Consolidation inโ North America, Diversification in Asia & EMEA
The North American market is characterized โขby consolidation and revenue optimization, with โattention focused onโ large projects like the โฃupcoming Universal Epic Universe and cost โฃefficiency โฃthrough mergers ofโ regional operators. Parks are also enhancing the visitor โคexperience with seasonal events and live entertainment.
asia-Pacific is transitioning from rapidโ expansion to more qualitative growth, with investmentsโ in immersive and indoor parks like Chimelong Spaceship โ and a focus on geopolitical and cultural diversification.
The EMEA (Europe,โค Middle East, and Africa) region requires a โฃbalance of innovation and tradition. The Middle East is emerging as a new global attraction hub, while Europe is seeing targeted investments in new โคthematic areas โขand a growing emphasis on sustainability and multifunctionality.
The reportโ concludes that the future of the amusement park industry hinges on the quality andโข innovation of experiences, requiring targeted investments and strategies to strengthen โคits position in both European and global markets.