CVC Capital Partners Launches Global Sport Group to Manage โ$13.6 Billion Sports Portfolio
NEW YORK – Private โequity giant CVC โcapital Partners โhas launched the global Sport Group (GSG), a dedicated division โdesigned toโฃ oversee and expand it’s substantial โinvestments in theโ sports, media, and โขentertainment sectors.Theโข move signals CVC’s โฃcommitment to becoming a dominant force in the rapidly growing world of sports ownership and investment.
The GSG will consolidate expertise across CVC’s โexisting portfolio – currently valued at approximately $13.6 billion – and proactively โฃseek newโ opportunities. โขCVC already holds notable stakes inโค some of the world’s most prominent sporting organizations, including LaLiga โ(Spanish football), Ligue 1โข (French football), the Women’s Tennis Association (WTA), Volleyball World, Prem Rugby,โ the United Rugby Championship (URC),โค and Six Nations Rugby.
“The creation โคof โGSG allows us to leverage our collective experience andโ resources to drive long-term growth within our portfolio and identify compelling new ventures,” a CVC spokespersonโ stated. โโค The firm emphasized its commitment to enhancing operational performance โ without compromising the unique identity and independence of the leagues and organizations it invests in.
Experienced Leadership โคTeam Assembled
To lead theโค new division, CVC has tapped โ Marc Allera, the โฃformer CEO ofโค British mobile operator EE, โคas Managing Director.โค He will โขbe supported by a team โฃof seasonedโค industry โveterans,โ including:
* George Barriosโ & Michelle Wilson: โFormerly of WWE, bringing โคextensive experience in media rights, โsponsorship,โข and event management.
* Simon Estes: Previously with DAZN, โคoffering expertiseโ in sports โstreaming and digital distribution.
* Alkit Patel: Previously responsible for CVC’s rugbyโค investments, โproviding continuity and specialized knowledge.
Expandingโฃ Investment Horizons
Theโ launchโค ofโข GSG isn’t โคjust about managing existing assets. CVC intends to โattract newโค investors lookingโค to enter the sports market, โwhile also providing an exit strategy for current stakeholders.A โkey focus will be geographic expansion, with North Americaโ identified โas aโ primary growth market. โโ The firm is especially interested in leagues with closed systems – โคthose without the threat of relegationโ – offering greater financial โstability.
This strategic move โunderscores CVC Capital Partners’ long-term vision: to establish the sports sector as a cornerstone of its investment portfolio. โขThe Global Sport Group is poised to play โaโค pivotal role inโ shapingโ the future of sports ownership and investment for years to come.
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