Adobe Launches AIโ Agents to โAccelerate B2B โSales, cisco Tests New Tech
SAN JOSE, CA – October 12, 2023 – Adobe โtodayโฃ announced the release of three new AI-powered agents – Audienceโ Agent, Journey Agent, โand Data Insights Agent – integrated directly into its Experience Cloud platform. The tools areโฃ designed to shorten lengthy โdecision-making processes common in โenterprise B2B sales cycles.
Theโฃ Audience Agent identifies key โpersonnel within โprospective customer organizations. The Journey Agent then crafts personalized marketingโข campaigns across multipleโค channels, while the Data โขInsights Agent facilitates strategy optimization throughโ conversational data analysis.
Network technology leader cisco is currently โpiloting the โคnew AI agents, with Brett Rafuse, โขCisco‘s vice โpresident of โdemand marketing, anticipatingโ aโ significant reduction โขin time spent identifying decision-makers and closing deals.
This launch builds uponโ Adobe’s Experience โคPlatform Agent โขOrchestrator, introducedโ in September, which centrally manages โAI agents from various โขproviders. The move comesโค as Adobe faces competitionโ from emerging AI-nativeโค platforms and seeksโ to demonstrate the return on its substantial investment in artificial โฃintelligence.
Despite recent quarterly revenue exceeding expectations at โ$5.99 billion, investor โคconfidence remains โcautious regarding the monetizationโ of new AI features. Adobe is leveraging โits extensive customer data sets as a key competitive advantage, especially within the complex landscape ofโ B2B sales.
Further details regarding Adobe’s AI strategyโฃ are expected to โbe unveiled atโข Adobeโฃ MAX, taking place october 28th in Los Angeles.
Investors โare weighing their options: isโค now the time to โbuy or sellโข Adobe stock? A detailed analysis is โคavailable here: https://www.stock-world.de/lp/einzel-analyse/?trk=SW_Einzel_Analyse_Unten&isin=US00724F1012&aktienname=Adobe&adref=SWPID_260486%3AAuthor-Bio-Embedded_False%3AEx-Article-ID_550868%3AISIN_US00724F1012%3AAktienname_Adobe%3ABlog_Stock-World%3ASource_Stock-World&source=Stock-World&swpid=260486&author-bio-embedded=False&ex-article-id=550868&blog=Stock-World