LiveMode โExpands Beyond Brazil, Launches Free โ2026 World Cup Coverage in Portugal
LISBON, PORTUGAL โฃ- Brazilian sports โagency LiveMode is extending its innovative digital broadcasting model to Portugal with the launch of LiveModeTV next year. The new channel will offer โfree, live coverage of the 2026 FIFA World Cup on YouTube, โshowcasing 34 matches โฃincluding every game featuring the Portuguese national team.
This marks LiveMode’s first international expansion following the successful 2022 debut ofโข CazรฉTV in Brazil, a platform quickly becoming โคknown for its disruptive, โฃyouth-focused approach to sports broadcasting.
LiveModeTV intends to replicate CazรฉTV’s success by democratizing access to major sporting events through a digital-first strategy. Coverage will โfeature a blend of โformer soccer players,popular content creators,and Portuguese commentators,all geared towards an “authentic,irreverent and relatable language withโ fans,” according to โฃLiveModeTV. The channel aims to foster a โคstrong community beyond simply viewingโ live broadcasts.
LiveMode’s CazรฉTV has already secured broadcasting โrightsโ for meaningful tournaments including โthe 2022 World โCup, the 2023 Women’s โฃWorld โฃCup, the FIFA Intercontinental Cup, and the 2023 FIFA Club World Cup – streamed via YouTube, Amazon Prime โขVideo, โandโฃ Samsung TV+. โEarlier โthis year, CazรฉTV secured rights inโ Brazil for both the 2026 World Cup and the 2027 Women’s Worldโ Cup,โค and also extended itsโ deal toโ broadcast โlive matches fromโ theโค german Bundesliga.
The success โคof CazรฉTV is rooted in its ability to reach younger audiencesโข through wide distribution and interactive presentation, capitalizing on a Brazilian sports mediaโ landscape ripe for disruption. LiveMode hopes โto translate this model to Portugal, offering free access and encouraging audience participation across multiple platforms.
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