Synsam Brings Production back to Sweden, Faces Subscription Scrutiny
Table of Contents
- Synsam Brings Production back to Sweden, Faces Subscription Scrutiny
- Addressing Consumer Concerns
- reasons for reshoring production
- Frequently Asked Questions
- What is Synsam’s new production strategy?
- What criticisms has Synsam faced regarding its services?
- Why did Synsam decide to manufacture in Sweden?
- What is the goal for employment at the Östersund facility?
- What innovative services does Synsam offer?
- How is Synsam addressing concerns about its subscription model?
ÖSTERSUND, Sweden – Eyewear retailer Synsam is bucking industry trends by relocating manufacturing to Sweden, specifically to a facility in Östersund, Jämtland. The move, completed in 2022, currently employs 100 people with plans to reach 200, focusing on production, retail, customer service, and finance.
This decision coincides with Synsam’s introduction of innovative services like glasses rentals and the sale of used frames. Though, the company has also drawn criticism regarding its subscription model, with concerns raised by consumer protection agencies about agreement clarity and overall cost.
Addressing Consumer Concerns
Synsam acknowledges the feedback and is actively working to improve transparency surrounding its subscription services. “We obviously want all customers to be satisfied,” stated Jimmy Engström, Synsam’s commercial manager. “We take care of the feedback we get and have done a great deal of work to really ensure that all customers know that they rent their glasses and the conditions that the subscription entails.”
reasons for reshoring production
Engström cited growing consumer demand for locally produced goods as a key factor in the decision to bring manufacturing back to Sweden. He also emphasized the benefits of closer proximity to the market and improved capital management through smaller production runs.”Then there are also benefits when you think about capital tied up,” Engström added.”We can work with smaller series and volumes and so it is also part of our sustainability work.”
Synsam’s move reflects a broader trend of companies re-evaluating supply chains and considering the benefits of reshoring, or nearshoring, production. This is driven by factors such as geopolitical instability, rising transportation costs, and a growing consumer preference for lasting and locally sourced products. The eyewear industry, traditionally reliant on manufacturing in Asia, is seeing increased interest in European production to reduce lead times and improve quality control.Subscription models for eyewear have gained popularity in recent years, offering consumers convenience and affordability, but also raising concerns about transparency and long-term costs.
Frequently Asked Questions
What is Synsam’s new production strategy?
Synsam has brought parts of its manufacturing back to Sweden, establishing a facility in Östersund, Jämtland, employing 100 people with plans to expand to 200.
What criticisms has Synsam faced regarding its services?
The Consumer Agency has criticized Synsam’s subscription agreements, citing concerns about clarity and high final prices.
Why did Synsam decide to manufacture in Sweden?
Synsam cited increased consumer demand for locally produced products, closer proximity to the market, and benefits to capital management and sustainability.
What is the goal for employment at the Östersund facility?
Synsam aims to employ 200 people at the Östersund facility, encompassing production, retail, customer service, and finance roles.
What innovative services does Synsam offer?
Synsam offers glasses rentals and the sale of used frames as part of its innovative approach to eyewear retail.
How is Synsam addressing concerns about its subscription model?
Synsam is working to improve transparency and ensure customers fully understand the terms and conditions of their glasses rental subscriptions.
