Sympla Acquires Gen Z Ticketing Platform Gandaya
São Paulo, Brazil – September 18, 2024 – sympla, a leading Brazilian event technology platform, has finalized the acquisition of Gandaya, a rapidly growing ticketing and event finding app popular with Generation Z. The deal, announced today, aims to bolster Sympla’s reach within the youth market and expand its suite of event management tools.
The acquisition positions Sympla to capitalize on the evolving preferences of younger event attendees,who increasingly rely on mobile-first platforms like Gandaya for discovering and securing tickets to concerts,parties,and cultural experiences. Gandaya’s technology and user base complement Sympla’s established presence in the broader event ecosystem, creating a more comprehensive solution for event organizers and attendees alike. The move signals a strategic investment in the future of live events,as Sympla seeks to capture a larger share of the Gen Z demographic.
Gandaya, founded in 2020, quickly gained traction by focusing on social features and a streamlined mobile experience tailored to the needs of younger audiences. The platform differentiates itself through features like integrated social sharing, personalized event recommendations, and a focus on smaller, community-driven events.Financial details of the acquisition were not disclosed.
“We are excited to welcome the Gandaya team to Sympla,” said a Sympla representative. “Their innovative approach to event discovery and ticketing perfectly aligns with our vision of connecting people through experiences. Together, we will deliver even more value to event organizers and attendees across Brazil.”
