Sven Nys Seeks New Sponsors as Het Poetsbureau and Glowi Exit Team
Sven Nys must find a new title sponsor for his cyclo-cross team after Het Poetsbureau and Glowi decided to exit their commitments at the end of this calendar year, Nieuwsblad reported.
Until December 31, the squad will continue to compete under the name Baloise Verzekeringen – Het Poetsbureau Lions. The departure arrives sooner than anticipated, though the exact duration of the sponsorship contract was never publicly disclosed.
The team adopted its current moniker on January 1, 2026, when temporary agency Glowi stepped aside to let its subsidiary, Het Poetsbureau, take the primary naming slot. Both firms belong to the same corporate group.
“Het contract bevatte een ingebouwde clausule die hen de keuze liet om er elk jaar te kunnen uitstappen. Die optie werd nu gelicht,” Sven Nys told Nieuwsblad regarding the early termination clause.
Finding Replacements Mid-Season
Securing a replacement proves difficult given the timing. “Op een voor ons moeilijker moment dan voor een wegteam, omdat we midden in een veldritseizoen zitten en de contracten lopen tot 1 januari. Dat maakt het kort dag,” Nys told Nieuwsblad.
Despite the abrupt exit of the titular partners, replacement shirt sponsors have already been secured. Nys confirmed that these incoming partners will be revealed in the coming weeks.
“Onze nieuwe outfit voor na nieuwjaar is klaar, het wegprogramma voor volgende zomer gemaakt en we zijn zelfs al bezig met de agenda voor de winter 2027-2028. Niets om ons zorgen over te maken dus. We zijn zeker niet ten dode opgeschreven,” Nys told Nieuwsblad.
Prior Sponsor Changes at the Lions
The squad has experienced multiple shifts in its financial backing over recent years. For a long period, the formation raced as the Baloise Trek Lions before bicycle manufacturer Trek withdrew as a name sponsor at the end of 2024, according to reports.
Baloise Verzekeringen has remained a steadfast partner throughout these changes. The insurance company committed to staying on board even after the Flemish government withdrew its budget for the Flanders-Baloise road team, WielerFlits noted.
Sportingly, the team maintains its position at the elite level of cyclo-cross. The roster features European champion Thibau Nys, world champion Lucinda Brand, Pim Ronhaar, and Annemarie Worst, while Shirin van Anrooij transitions to Canyon//SRAM, WielerFlits stated.
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