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Sustainable Hair Care: Refill Revolution Cuts Costs and Plastic Waste
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A silent revolution is transforming hair care routines as consumers embrace sustainable and economical choices. The “refill revolution” is gaining momentum,offering a way to combine beauty with environmental obligation and cost savings.
The Rise of Rechargeable Hair Products
More beauty brands are now offering rechargeable products, benefiting both the environment and consumers’ wallets. consumer preferences have shifted towards more sustainable options, a trend seen across various industries. Between 2020 and 2022,demand for beauty products with minimal or no plastic surged by 86% [1].
Did You Know? The global sustainable beauty market is projected to reach $54 billion by 2027 [2].
Rechargeable products, or refills, involve purchasing an original reusable container and then buying refills once the product is used up. This format typically uses less packaging, reducing plastic waste and the carbon footprint. The added bonus? It saves money and extends the product’s lifespan.
Pro Tip: Look for concentrated formulas in refill options to further reduce packaging and transportation emissions.
Leading Brands Embrace Eco-Friendly Refills
In the hair care sector, brands like Kérastase and L’Oréal Professionnel are leading the way with rechargeable containers designed for both salon and home use. L’Oréal Professionnel,for instance,introduced 500 ml ecological shampoo refills,reducing plastic use by up to 73%.
Kérastase offers 500 ml doypack refills for their Bain (Shampoo) lines, including Resistance, Nutrivive, Genesis, and Blond Absolu. They’ve also extended this format to their popular capillary care oils.
Savings and Sustainability: A Winning Combination
Beyond being more sustainable, these refills can save consumers up to 25% compared to traditional packaging. With benefits for both the environment and your wallet, refills are poised to become the new standard in hair care consumption.
| Brand | Product type | Refill Size | Plastic Reduction | Potential Savings |
|---|---|---|---|---|
| L’Oréal Professionnel | Shampoo | 500 ml | Up to 73% | Up to 25% |
| Kérastase | Shampoo (Bain)
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