Austrians Embrace Sustainable Living, Driving Real Estate Value
Vienna, Austria – A new survey reveals a strong shift towards sustainability in the Austrian real estate market. According to research commissioned by Raiffeisen Immobilien Austria and conducted by the Austrian Gallup Institute (April 2025, N=1000, representative of the Austrian population aged 25-65), 66% of Austrians prioritize living in a sustainable building. This desire is especially pronounced among younger demographics, but enjoys broad support across all age groups.
The study highlights a willingness to invest in sustainable features, with solar systems, heat pumps, and access to robust public transportation topping the list of desired amenities buyers are prepared to pay extra for. This demonstrates a clear market evolution: sustainability is no longer viewed as an added cost, but as a key value driver.
“Sustainability and profitability go hand-in-hand, and those who recognize this benefit twice over,” explains Ing. Mag. (FH) Peter Weinberger, spokesman for Raiffeisen Immobilien Austria. He notes that energy-efficient properties consistently achieve higher sales prices and faster turnover. “Investing in insulation, heating upgrades, or photovoltaics increases property value while concurrently reducing operating expenses.”
A Future-Proof Investment
Beyond personal conviction, over a third of respondents prioritize natural building materials, and a further quarter actively seek sustainable cooling systems. Younger generations are leading this charge, demonstrating a greater willingness to pay premiums for energy efficiency and convenient mobility options.
“The under-30 generation demands sustainable living – ecologically sound, energy-saving, and well-connected,” says Weinberger. “This demand is directly impacting the market, giving sustainable properties a distinct sales advantage, particularly in new construction.”
prok. Peter Mayr, co-speaker, emphasizes the long-term benefits. “Sustainability is the new currency in the real estate market. Investing in ecological renovations today secures future gains through increased demand, higher prices, and lower operating costs – a win for both the habitat and your finances.”
Leveraging support for a Sustainable Future
The combination of available state and regional subsidies, coupled with increased property value and energy savings, makes sustainable investments exceptionally attractive.”Energy efficiency delivers a double benefit - reduced heating costs and expanded market opportunities,” adds Mayr. “Now is the ideal time to undertake renovations and capitalize on available funding. Sustainability is rapidly becoming a critical factor in location and future value.”
(Austrian Gallup Institute,April 2025; Computer Assisted Web Interviews,N = 1000,representative of the Austrian population aged 25-65)
