Data-driven marketing solutions firm StoreLink has extended its e-commerce channel operation partnership with a major national food company for a third consecutive year, the company announced Tuesday. The agreement builds on two years of demonstrated success in optimizing online sales channels for brands including Cheongjeongwon and Jongga.
StoreLink specializes in managing brand stores within the Naver platform, leveraging its understanding of the platform’s algorithms and risk management capabilities. The company oversees the entire channel operation, from page optimization and promotional planning based on customer feedback analysis to continuous marketing performance improvement.
During the partnership, Naver brand store transactions have shown consistent growth. Specifically, Cheongjeongwon and Jongga brand stores saw increases of 226% and 46% respectively, year-over-year, attributed to platform-optimized marketing and the utilization of Naver Shopping search tools. StoreLink’s data analysis of purchase conversion rates identified and addressed cart abandonment issues, optimized product page content, and ultimately increased conversion rates, according to the company.
The renewed partnership will witness StoreLink continue to manage the online Naver store for Target this year. StoreLink plans to enhance the channel’s competitiveness through integrated services, including product planning and promotion design, detailed page development, quality control guidelines, and customer interaction management. To meet a stated 2026 sales growth target, StoreLink intends to expand its dedicated operational teams and bolster its capacity to manage large-scale promotions and customized strategies for each brand.
Alongside the existing partnership, StoreLink is launching new initiatives focused on data analysis and marketing to expand its market share within the food sector. These include enhancing its proprietary data analysis solution with real-time traffic and purchasing habit analysis, and developing customer relationship management efforts to enable data-driven targeting and customer loyalty programs.
“The stability of the distribution network and performance generation capabilities were key factors in the continuation of this partnership for three years, despite the volatility of the e-commerce market,” said Yong-eun Jeong, CEO of StoreLink. “We will continue to support the growth of our partners by strengthening our data-driven marketing capabilities.”
StoreLink is also currently providing integrated marketing for the immersive exhibition “Mundo Pixar: Pixar’s Journey to Imagine,” which has attracted over 170,000 viewers, according to recent reports.
