Storebox Restructures Subsidiaries and Secures New Investment
The Vienna-based scaleup Storebox is closing its subsidiary companies in Switzerland and the Netherlands as part of a strategic restructuring to transition those markets toward a full franchise model.
According to CEO Johannes Braith, these measures are designed to steer the company toward profitability. The restructuring effort includes a mid-seven-figure investment to support the transition and stabilize operations.
Restructuring of German Operations
Parallel to the closures in Switzerland and the Netherlands, Storebox is restructuring its German subsidiary through a “Schutzschirmverfahren,” a protective shield proceeding intended to reorganize the company’s legal and financial standing in that market.

The company, founded by Johannes Braith, Ferdinand Dietrich, and Christoph Sandraschitz, operates as a digitalized self-storage warehouse and logistics network. Its current footprint extends across six European countries: Austria, Germany, Switzerland, the Netherlands, Belgium, and Luxembourg.
Financial Performance and Market Position
The company’s 2024 annual financial statement indicates a strong increase in revenue. However, Braith has noted that the figures provided in the statement only partially reflect the entire group’s performance.
Storebox currently positions itself as one of Europe’s fastest-growing franchise systems, with more than 200 awarded franchise licenses. Its operational model integrates digital self-storage with logistics partnerships, including the expansion of Click & Collect locations in collaboration with IKEA.
In Austria, the company has further expanded its logistics capabilities through a cooperation with the GLS Group, which involves the installation of 36 parcel walls to increase customer independence regarding delivery and pickup times.
The current organizational shift toward franchising in specific European markets and the legal restructuring in Germany remain the primary steps in the company’s push for group-wide profitability.
