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Headline: Formula 1 Announces Multi-Year Partnership with Standard Chartered
Key Details:
* Partnership: Formula 1 (F1) has entered a multi-year partnership with Standard Chartered, a UK-based financial services firm.
* roles: Standard Chartered becomes F1’s official wealth management partner and corporate and investment banking partner.
* Branding: Standard Chartered’s branding will be visible on trackside signage.
* Client Experiences: Standard Chartered clients will have access to exclusive F1 experiences.
* F1 academy Sponsorship: The bank will also sponsor F1 Academy, the all-female growth series.
* Sponsorship Tier: Standard Chartered joins F1’s second-tier official partner category, alongside 15 other brands (Allwyn, American Express, Barilla, Liqui Moly, Crypto.com, Globant, Visit las Vegas, Louis Vuitton, Moet Hennessy, Nestle, Paramount+, Santander, PepsiCo, PwC, and Tag Heuer).
* Existing Sponsorships: Standard Chartered’s most prominent existing sports sponsorship is with Liverpool Football Club (English Premier League).