Manchester City has forged new partnerships with Midea, SVG Europe, and EMW Global, expanding its commercial portfolio and technological reach. The announcements, made September 9, 2025, signal a continued focus on global brand building and innovation for the premier League champions.
These collaborations represent strategic moves for manchester City, leveraging Midea’s consumer appliance expertise, SVG Europe’s broadcast technology network, and EMW Global’s legal counsel. The partnerships aim to enhance fan engagement, streamline operations, and solidify the club’s position as a leader in the sports industry.
Manchester City’s partnership with Midea, a global technology leader in smart home appliances, will see the brand featured across various club platforms. Concurrently, the club has deepened its ties with SVG Europe, a leading membership association for sports broadcast professionals, to advance broadcast technology and content delivery. EMW Global will provide legal support,focusing on intellectual property and commercial agreements.
SVG Europe’s membership provides Manchester City access to a network of over 800 companies involved in sports broadcasting. EMW Global’s expertise will be crucial as the club navigates an increasingly complex legal landscape surrounding media rights and brand protection. These partnerships build upon Manchester City’s existing global network of sponsors and partners, including puma and Etihad Airways.
