AFC Bournemouth has extended its partnership with Vitality, while Chelsea Football Club has announced a new commercial agreement. The developments,revealed September 3,2025,underscore ongoing commercial activity within the English premier league as clubs prepare for the season.
these partnerships represent key revenue streams for clubs navigating an increasingly competitive financial landscape. AFC Bournemouth’s continued collaboration with Vitality,a health and life insurance provider,reinforces a long-standing relationship. Simultaneously, Chelsea FC’s new deal signals the club’s ongoing efforts to expand its commercial portfolio and maintain its position as a global sporting brand. Details of the chelsea FC agreement were not instantly available.
Vitality has been a principal partner of AFC Bournemouth as 2017, featuring prominently on the club’s shirts. The renewal ensures continued brand visibility for the insurer and provides Bournemouth with vital financial support.
