Sport Industry Report 2026: Fan Experience & Venue Innovation

Here’s a breakdown of the key details from the provided text:

Fan Preferences for Technology at Events:

* High Interest: 31% of fans and 36% of professionals would be more likely to attend events if thay could order food and drink to their seats via smartphone.
* Low Interest: Only 15% of fans and 16% of professionals were interested in automated concessions.This suggests fans prefer convenience and personalized service over fully automated systems.

Perception of Leading UK Sports facilities:

* Professionals’ Choice: Wimbledon was ranked as the top UK sports facility representing the country internationally by 37% of professionals.
* Fans’ Choice: Wembley Stadium was the top choice for fans, with 36% selecting it.

longevity & Iconic Status:

* Wembley’s Future: A significant majority believe Wembley Stadium will remain iconic in 20 years: 75% of fans and 86% of professionals.

Overall Theme:

The text highlights that while innovation is welcome, improvements that directly benefit the fan experience (like mobile ordering) are more valued than technology for its own sake. It also shows a strong recognition for established, well-known venues like Wimbledon and Wembley.