# Ben Swerts to lead Soudal as CEO in Strategic Transition
Ben Swerts, 37, will assume the role of CEO at adhesive and silicone manufacturer Soudal within five years, according to founder Vic Swerts, 85. The transition,revealed in an interview with business newspaper *De Tijd*,marks a generational shift for the multinational company. [[1]]
Vic Swerts, who transformed Soudal into a global enterprise with 4,500 employees, 31 factories, and a presence in 140 countries, aims for a €2 billion turnover within a few years. [[1]] The succession plan has been under consideration for years, with Vic Swerts ultimately choosing his son, Ben Swerts, to succeed current CEO Dirk Coorevits. Coorevits will transition to the board of directors upon the change.
Ben Swerts currently leads Soudal’s Benelux operations.The decision to appoint Ben over son-in-law Jurgen Vandervelden, who has 24 years of service as operational director, was based on “the bloodline,” as stated by Vic Swerts.[[1]]
Did You Know?
Soudal offers a diverse range of products, including silicone sealants like Soudasil Glaze [[1]] and Soudaseal SL [[2]].
Pro Tip:
Selecting the right sealant depends on the application. Self-leveling sealants like Soudaseal SL are ideal for horizontal surfaces, while Soudasil Glaze excels in window and door applications. [[1]]
| Key Figure | Role | Age |
|---|---|---|
| Vic Swerts | Founder | 85 |
| Ben Swerts | Incoming CEO | 37 |
| dirk Coorevits | Current CEO | N/A |
| Jurgen vandervelden | Operational Director | N/A |
What impact will this leadership transition have on Soudal’s future strategy? How will Ben Swerts leverage his experiance in the Benelux region to drive global growth?
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