Sony Unveils First True RGB Bravia TV Models

Sony has officially announced the expansion of its BRAVIA television lineup with the introduction of “True RGB” technology, a move that marks the company’s latest development in LED LCD picture quality. The new models, arriving this spring, utilize an advanced RGB LED backlight system featuring individually controlled red, green, and blue light sources.

The “True RGB” branding reflects a technical lineage spanning more than two decades of display research. According to the company, this development builds upon the RGB light source technology initially implemented in the Qualia 005 model in 2004, as well as the Backlight Master Drive technology introduced by Sony in 2016. While the new displays operate as conventional LCD TVs, the integration of individual red, green, and blue LEDs is designed to enhance color gamut performance, bringing it closer to the full BT.2020 standard, and achieving peak brightness levels of up to 4000 nits.

The announcement follows a period of industry-wide movement toward similar backlight configurations. Several major television manufacturers, including Hisense, LG, Philips, Samsung, and TCL, have recently introduced their own iterations of RGB LED technology for LCD panels, frequently marketed under terms such as “RGB miniLED” or “micro RGB.”

Industry observers have noted potential technical commonalities among these recent market entries. Analysis of prototype specifications—including specific dimming zone configurations—suggests that the underlying architectural development for these RGB LED systems may be supported by shared supply chain partners, particularly MediaTek, which provides system chips for multiple major television brands.

Sony has confirmed the “True RGB” name in a formal press release, though the company has yet to finalize the specific model names and full technical specifications for the upcoming spring release.