Song Ji Hyo’s unfiltered lingerie photos spark public attention

Red, emerald green, and black underwear sets have turned the internet upside down. Song Ji Hyo stripped away the airbrush, and her latest lingerie photoshoot sparked intense public attention.

Unfiltered Lingerie Campaign Shocks and Inspires

The 44-year-old actress stepped in front of the camera as a lingerie model for her own brand, NINASSONG, refusing heavy digital retouching. The promotional photographs proudly displayed her natural abdominal lines and body texture while she appeared simply in front of the camera with her hair flowing loose.

A Digital Firestorm Over Authenticity

Reactions split immediately across social media. Many internet users praised the Running Man cast member for rejecting Photoshop, celebrating her authentic portrayal of a woman in her forties. Others took a harsher view.

Song Ji Hyo Berpuasa Sebelum Meminum Alkohol

Those lifestyle habits are no secret. Song Ji Hyo previously noted that she meminum alkohol lima kali seminggu and maintains a fasting schedule until 5 pm before drinking with side dishes, having previously stated that she berpuasa sampai jam 5 sore sebelum meminum alkohol dengan lauk pauk.

From Humble Beginnings to Global CEO

NINASSONG is far more than a marketing stunt. The enterprise represents a project eight years in the making, with the actress serving as CEO. To build the brand from the ground up, she personally visited Dongdaemun market to source fabrics, review product samples, and test comfort levels, noting in an interview: Banyak orang mengira aku hanya menjadi model, tapi aku terlibat dalam desain, pemilihan bahan, dan strategi penjualan. Aku ingin menciptakan pakaian dalam yang benar-benar nyaman dipakai wanita, as remarked by the 44-year-old actress.

International Expansion for NINASSONG

The venture started from remarkably modest roots. During an April 2026 appearance on Kim Jong Kook’s YouTube channel, she acknowledged that the business initially processed just one order per day, stating, Hanya satu pesanan yang masuk per hari. Today, the enterprise is expanding internationally, allowing global supporters to purchase items through the official NINASSONG website, where the founder herself serves as the model.