‘Wooaran’ Sales Halted Amid Scrutiny of Son Bo-seung‘s Military Service profits, Egg Pricing
The online sales platform for “Wooaran” eggs has been temporarily shut down following reports questioning whether Lee Gyeong-sil’s son, Bo-seung, improperly profited from business activities while fulfilling his mandatory military service. The controversy coincides with ongoing debate over the premium pricing of Wooaran eggs, sparking consumer backlash and a defensive response from the company.
Lee Gyeong-sil, founder of Wooaran, publicly apologized for failing to adequately address consumer concerns regarding the cost of the eggs, attributing the higher price point to the quality standard measured by “HU” units and the company’s commitment to animal welfare rather than egg size. However, the apology did little to quell criticism, particularly as questions arose about Bo-seung’s financial dealings during his time in the military.
Earlier, Wooaran representatives had defended the pricing, asserting that modern farming practices have eliminated the need for pesticide-detection marketing and that the premium reflects superior animal care. “The high price of animal welfare eggs is based on the good environment and respect for animals, not because of better quality,” a company spokesperson stated.Despite this, consumers expressed skepticism, questioning whether a positive environment could genuinely offset external factors impacting egg quality.
Regarding allegations of impropriety surrounding Bo-seung’s business ventures, Lee Gyeong-sil indicated that profits have not yet been realized, characterizing the activities as ongoing investments. The company has not released further details regarding the nature of these investments or Bo-seung’s involvement.
The shutdown of the online sales platform is expected to remain in effect while the company addresses the mounting scrutiny. Reporter Han Hae-seon of MT Starnews is following the developing story.
