London-based sports communications agency Soapbox has launched a rebrand and new website to mark its 10th anniversary.
Founded in 2015 by Andy Bell and Rowan Wilkinson,Soapbox has expanded to a team of 20 specialists and broadened its services to include communications,content,partnerships,and production through its SBX Studios arm. The rebrand centers around an “Earn it” philosophy, emphasizing earned media, cultural relevance, and purpose-driven storytelling.
soapbox’s client portfolio includes Formula E, Matchroom Boxing, the Professional darts Corporation, and Meta. The agency also represents prominent athletes such as Anthony Joshua,Luke Littler,and Jamie Chadwick.
The declaration follows the appointment of James Clifford earlier this year and recent recognition in PRWeek’s Top 150 Agencies. Soapbox has also been shortlisted for Agency of the Year at the 2025 Sport Business Awards.
“We deliver resonant,authentic storytelling rooted in editorial insight,powered by trusted relationships,strategic counsel,and a bold,driven team,” said Andy Bell,Managing Director and Co-Founder of Soapbox. “Our ‘earn It’ proposition goes beyond media coverage, it shapes how we approach content, ideation and influencer collaborations.We haven’t just earned media; we’ve earned influence,credibility and a reputation as one of the most forward-thinking agencies in sport today.”
Rowan Wilkinson, Managing Director and Co-Founder of Soapbox, added: “It’s been an incredibly exciting time for the agency, and as we celebrate 10 years, our rebrand sets our intentions for the next 10. It’s about evolution, not reinvention. The new look reflects the expansion of our services and ecosystem. We’re doubling down on what makes us unique: our earned editorial excellence, creative storytelling, and our ability to earn attention, results, and trust.”
