Snapchat AI: New Features & Expanded Capabilities

March 24, 2026 Rachel Kim – Technology Editor Technology

Snapchat has introduced “AI Clips,” a new Lens format within its Lens Studio augmented reality platform that transforms static photos into five-second videos. The feature, announced this week, allows developers to monetize these photo-to-video lenses, expanding Snapchat’s artificial intelligence capabilities and offering new revenue streams for creators.

AI Clips builds upon Snapchat’s existing suite of AI-powered tools, including predefined video Lenses. The new format leverages generative AI to animate images, creating short, looping videos suitable for sharing on the platform. Developers can now submit these AI-powered Lenses and earn revenue based on their usage, according to Snap Inc.

The launch of AI Clips is intended to incentivize the creation of innovative augmented reality experiences. Snapchat’s Lens Studio is a desktop application that enables developers to build and publish their own Lenses, which are then accessible to Snapchat’s user base of hundreds of millions. By offering a monetization pathway, Snap aims to attract more developers and foster a more vibrant AR ecosystem.

Snapchat’s move to allow developers to monetize AI-powered Lenses reflects a broader trend within the social media landscape, where platforms are increasingly seeking ways to reward creators and incentivize high-quality content. The company has not disclosed specific details regarding the revenue-sharing model for AI Clips, but This proves expected to be competitive with other creator monetization programs.

The introduction of AI Clips comes as Snapchat continues to invest heavily in artificial intelligence. The company has integrated AI into various aspects of its platform, including its chatbot and search features. Snapchat’s proprietary AI technology is central to its strategy for differentiating itself from competitors and enhancing user engagement.

As of Tuesday, March 24, 2026, Snap Inc. Has not commented on the potential impact of AI Clips on user data privacy or the measures taken to prevent the misuse of the technology. The company has also not announced any plans to expand the AI Clips format beyond Lens Studio.