SI Unveils FanOS: The Fan Engagement Operating System for Sports Organisations

January 30, 2026 Alex Carter - Sports Editor Sport

Summary of the FanOS Platform

This text describes FanOS, a platform designed to help sports organizations become more data-driven and improve fan engagement. It’s built on a layered architecture, with each layer serving a specific purpose:

* Data Layer: This foundational layer focuses on collecting and standardizing data from various sources. It includes:
* Sports Data APIs: Providing real-time scores and statistics.
* Fan Data warehouses: Consolidating fragmented user information.
* Data Middleware: Standardizing data formats for easy integration.

* Experience Layer: This layer focuses on how fans interact with the sport. It includes:
* Web & Apps: High-performance platforms for fan engagement.
* gaming Suites: Designed to increase engagement and gather more data.
* AI-Powered Content Creation: Automated generation of highlights and clips, delivering relevant content to fans.

* Activation Layer: This layer focuses on reaching fans and driving them towards owned channels. It includes:
* Campaign Manager Tools: Orchestrating omnichannel marketing journeys.
* MarTech Connectors: Syncing fan behavior with CRM systems.
* Brand Asset Modules: Creating impactful sponsor integrations.

Overall Vision: FanOS aims to provide a scalable infrastructure that allows sports organizations to operate as modern, data-led platforms, increasing fan interactivity, attention, and ultimately, revenue.

The accompanying image shows Siddharth Raman, CEO of the company behind FanOS.