Seat Unique Partners with Ospreys Rugby,The Pools Appoints New Marketing Head
A new partnership between Seat unique and Ospreys rugby aims to elevate fan experiences,while British betting brand The Pools has named Gemma Strath-Billington as its new Head of Group Marketing. These moves signal continued investment in premium offerings and strategic leadership within the sports and entertainment industries.
The Ospreys, a professional rugby union team based in Wales, announced a collaboration with Seat Unique, a platform specializing in premium ticket and hospitality packages.This partnership will provide Ospreys fans with enhanced access to exclusive experiences. According to a statement from the Ospreys,their motto has always been ‘making life an experience,’ and they believe Seat Unique’s technology and focus on fan experiences will help them deliver a wider range of premium opportunities to more people.
Separately, The Pools announced the appointment of Gemma Strath-Billington as head of Group Marketing. Strath-Billington brings 15 years of experience from betfred,where she moast recently served as Group Head of Marketing. Her career also includes roles with Iceland, Play Music today, and GigPig. CEO James Arnold stated, “Gemma’s wealth of experience in the sector and track record of delivering triumphant brand campaigns made her the ideal candidate for the role and we’re delighted to have made this appointment.” She will lead The Pools’ brand, digital, and consumer engagement strategy.
