Setapp Mobile Closing in February Over EU App Store Rules

January 29, 2026 Rachel Kim – Technology Editor Technology

Setapp Mobile, a prominent option app store, will cease operations in February due to the complexities introduced by Apple’s new terms for developers in the european Union. The decision highlights the challenges facing developers as they navigate new fees, link-out requirements, and the uncertain landscape of alternative app stores following the implementation of the Digital Markets Act (DMA).

The DMA, which went into effect in March 2024, aims to foster competition in digital markets by preventing “gatekeepers” – large tech companies like Apple – from abusing their market power. One key provision requires Apple to allow developers to distribute apps outside of the App Store, and to permit users to sideload apps. Though, Apple has implemented a complex set of rules and fees associated with these new options, leading to concerns among developers.

According to TechRepublic, Setapp’s parent company, macpaw, cited Apple’s intricate terms as the primary reason for the shutdown. These terms include “core technology fees” ranging from 12% to 27% depending on the type of purchase, and also requirements for developers to offer link-out options to direct users to the developer’s website for purchases made outside of the App Store. MacPaw stated that complying with these regulations would be prohibitively expensive and complex.

The shutdown of Setapp Mobile underscores the difficulties developers face in adapting to the new EU regulations. While the DMA intends to open up the app ecosystem, Apple’s implementation has created a challenging environment, especially for smaller developers who may lack the resources to navigate the new rules. The future of alternative app stores in the EU remains uncertain as developers continue to assess the viability of operating under these conditions.

The situation is being closely watched by the broader tech industry as it signals potential hurdles for competition in the app market. Further developments are expected as developers and regulators continue to grapple with the implications of the DMA and Apple’s response.