Serie A lags behind the Premier League in global prestige and broadcast revenue, yet Como president

Serie A lags behind the Premier League in global prestige and broadcast revenue, yet Como president Mirwan Suwarso believes the Italian top flight can reclaim its elite status over time, Kompas reported on November 7, 2026. While the Premier League commands broadcast revenues reaching Rp76 trillion and fields superstars like Erling Haaland, Enzo Fernandez, and Alexander Isak, Serie A has faced criticism in recent years for attracting players near the end of their careers, such as Luka Modric at AC Milan.

The Cyclical Nature of European Football Economies

Suwarso points to economic and historical cycles to justify his long-term optimism for Italian football. Speaking to TNT Sports commentator Adam Summerton in an interview covered by Football Italia and cited by Kompas, the Como president argued that no league stays at the summit permanently. “Premier League mungkin berada di puncak saat ini, tetapi Serie A juga pernah berada di posisi itu. Tidak ada yang bertahan di puncak selamanya,” Suwarso said, noting that the competitive contrast between last season and the current campaign in Italy resembles night and day.

This resurgence coincides with a broader tactical shift across the peninsula. According to Kompas, Italian clubs are increasingly becoming more attacking, with many young players and many interesting offensive players emerging, a trend that may happen naturally rather than by deliberate design. Como itself embodies this aggressive transition on the pitch under head coach Cesc Fàbregas. Mirwan notes that the club’s tactical framework emphasizes ball possession and high pressing, mirroring the positional philosophy of Barcelona.

Hartono Family Targets Club Valuation Through Restructuring

Behind the tactical evolution lies an ambitious corporate restructuring. Como 1907 operates under the ownership of Indonesia’s Hartono family via SENT Entertainment, targeting a club valuation of €1 miliar. Pro forma financial accounts through June 2025 recorded a group loss of approximately 132 juta euro against revenues of 55 juta euro, supported by around 167 juta euro in ownership funding.

To diversify revenue streams beyond matchday tickets and single-club operations, Como is exporting its operational expertise. Kompas reports that the club currently collaborates with other organizations to scale income. This corporate approach matches a dramatic rise in sporting achievements. After securing promotions through Serie D and Serie C under ownership that began seven years ago in the fourth tier, Fàbregas guided the squad to a fourth-place finish in Serie A during the 2025–2026 season and a historic UEFA Champions League campaign featuring a 9-1 victory over RC Lens.

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