SEBI Launches Project Jagrook and Samajh Se Investing Simple Campaign for Financial Literacy
The Securities and Exchange Board of India launched Project Jagrook and its core investor education campaign, “Samajh Se Investing Simple,” at Panjab University in Chandigarh on October 5, 2026. Led by SEBI Chairman Tuhin Kanta Pandey, the nationwide initiative aims to improve financial awareness, simplify market concepts, and protect the public from fraudulent schemes, running through March 2027 across television, print, radio, cinema, outdoor media, digital platforms, OTT, and WhatsApp.
Rollout of Broker Disclosures and World Investor Week 2026
The campaign communication will reach audiences in English, Hindi, and 11 regional languages. SEBI Chairman Tuhin Kanta Pandey urged individuals during the Chandigarh launch not to make financial commitments simply because anonymous sources recommended them or because others were investing. The primary directive of the campaign instructs citizens to verify investment platforms and payment requests before executing transactions.
Core Structure of Samajh Se Investing Simple
The “Samajh Se Investing Simple” educational framework is divided into seven distinct modules. Beginners can access the curriculum free of charge without formal registration, moving through the materials in any order, though the regulator recommends starting sequentially. Module one focuses on salary, spending, emergency funds, and loans. Subsequent chapters cover financial goal-setting, securities market mechanics, mutual fund selection, direct equity, bonds, government schemes like the Public Provident Fund and Sukanya Samriddhi Yojana, tax management, and fraud protection.
| Module | Title | Core Topics Covered |
|---|---|---|
| 1 | Money Before Markets | Salary, spending, emergency fund, loans |
| 2 | From Money to a Plan | Financial goals, target dates, trade-offs |
| 3 | Understanding & Preparing to Enter the Market | Shares, bonds, market players, KYC |
| 4 | Investing Through Mutual Funds | Fund mechanics, automated monthly investments |
| 5 | Investing Directly | IPOs, government schemes, PPF, NPS |
| 6 | Staying Invested | Statements, mindset, tax, family protection |
| 7 | Protecting Yourself | Fraud mechanics, verification, recourse |
SEBI Launches Campus Mentorship Program and WhatsApp Channel
Alongside the broader public campaign, SEBI rolled out the MUST initiative, which stands for “Mentoring of University/College Students by Trainers.” Partnering with the Association of Indian Universities, the program trains nominated faculty members, staff, and senior students to serve as certified Partner Trainers within campus environments. Students receive an interactive leaflet comparing investing to a trek, incorporating a spot-the-differences game to teach prudent financial habits.
SEBI also established an official WhatsApp presence to distribute resources directly to the public. Accessible via 1800 22 7575, the channel carries a verified blue tick to help users separate authentic communications from fraudulent impersonators. Project Jagrook activities will expand further through collaborations with stock exchanges, depositories, the Association of Mutual Funds in India, and the National Institute of Securities Markets.
Frequently Asked Questions About the Initiative
Do investors need prior financial knowledge to join the Samajh Se Investing Simple modules?
No prior knowledge is required. The curriculum is specifically designed for beginners, first-time retail investors, students, and young adults entering the financial markets.
Are there any registration fees for accessing the educational materials?
The seven learning modules are available entirely free of cost and do not require formal general registration.
How can investors verify SEBI’s official WhatsApp channel?
Users can reach the official channel through the designated number 1800 22 7575, which features a verified blue tick to distinguish it from fraudulent accounts.