Leading Health Organizations Call on FDA to Halt Unauthorized Tobacco Product Marketing
WASHINGTON,D.C. – September 26, 2025 – A coalition of prominent health groups is urging the Food and drug management (FDA) to immediately prevent major tobacco companies from marketing new tobacco products that have not received necessary authorization. The american Heart Association is among the organizations demanding stricter enforcement of regulations designed to protect public health.
The groups argue that the continued sale and promotion of thes unauthorized products-including e-cigarettes and flavored tobacco-undermines the FDA’s authority and poses significant risks, particularly to young people. The FDA originally established a premarket review process for new tobacco products in 2009, requiring manufacturers to demonstrate that their products are appropriate for the protection of public health. Though, companies have continued to introduce products without awaiting agency clearance, creating a regulatory gap that health advocates say must be closed.
“for too long, tobacco companies have operated with impunity, flooding the market with potentially harmful products while circumventing the FDA’s review process,” said a representative from the American Heart Association. “This action is a critical step towards holding these companies accountable and protecting the health of our communities.”
the coalition’s call to action comes as concerns grow over the rising rates of youth vaping and the potential long-term health consequences of e-cigarette use. The groups emphasize that the FDA has a obligation to enforce existing regulations and ensure that all tobacco products meet established safety standards before being made available to consumers.
NFL Mascots Team Up to Encourage Kids’ Physical Activity
WASHINGTON, D.C. – September 25, 2025 – The NFL’s mascots are partnering with the American Heart Association to promote daily physical activity among children through the PLAY 60 program. The initiative aims to inspire kids to engage in at least 60 minutes of active play each day to improve their overall health and well-being.
A full roster of NFL mascots will serve as PLAY 60 ambassadors, appearing at schools and community events to encourage children to adopt healthier lifestyles. The program emphasizes fun and engaging activities, such as games, sports, and dance, to make exercise enjoyable for kids of all ages and abilities.
“We are thrilled to have the NFL mascots join us in our mission to create a nation of physically active and healthy children,” said a spokesperson for the American Heart Association. “Their enthusiasm and energy will be invaluable in motivating kids to get moving and embrace a lifelong commitment to fitness.”
PLAY 60 is a long-standing partnership between the NFL and the american Heart Association, with a focus on combating childhood obesity and promoting cardiovascular health. The program has reached millions of children across the country, providing them with the resources and support they need to lead active and fulfilling lives.
