Samsung TV Plus Hits 100 Million Monthly Active Users Milestone

January 29, 2026 Rachel Kim – Technology Editor Technology

Samsung’s free, ad-supported TV (FAST) streaming service,⁢ Samsung TV Plus, has surpassed 100 million monthly active users worldwide. This ⁣makes it a leading video streaming app globally.

2025 was a record year for Samsung TV Plus, with viewing hours increasing by 25% compared to 2024. This growth stems from the addition of new channels,a wider selection ⁤of video-on-demand content,and expanded live programming.⁣ Strategic partnerships with prominent creators and publishers also contributed to the service’s success. Samsung TV Plus also‍ improved its offerings for ⁣sports‍ fans in key markets.