Radio Host’s Future Uncertain Amidst Community Connection
Beloved DJ Faces Potential End to Beloved Show
CLITHERALL, MINN. – A familiar voice on Niijii Radio, host Terry Goodsky, known for his playful ribbing of rival sports fans and dedication to the Ojibwe language, faces an uncertain future on air.
A Voice of the Community
For approximately a decade, Goodsky has been a staple at KKWE, the public radio station broadcasting from the White Earth Reservation. His broadcasts, a blend of humor, music, and sprinkled Ojibwe words, aim to foster laughter without malice and to keep the indigenous language vibrant.
In contrast to the often impersonal nature of modern broadcasting, Goodsky represents a vanishing breed of local DJs. He lives within the community he serves, fostering personal connections with his listeners, offering kindness, and embodying a genuine care for his neighbors.
Potential Cuts Loom
Despite his established presence and the positive impact he has on his audience, Goodsky‘s show may not continue into the next year, leaving his dedicated listeners concerned about the potential loss of his unique voice.
The importance of local radio in fostering community identity is underscored by recent data. A 2023 Pew Research Center study found that 68% of Americans still listen to local radio at least once a week, highlighting its enduring role in connecting people, especially in rural areas.
On-Air Banter and Cultural Preservation
Goodsky‘s on-air persona includes lighthearted jokes, such as questioning the appeal of football fans from Wisconsin. He also intersperses his program with cultural elements, including his distinctively inspired birthday salutations.
“We can’t beat Minnesota!”
—A common quip associated with rival sports fans, often shared humorously by Terry Goodsky
His commitment extends beyond entertainment; Goodsky actively works to preserve the Ojibwe language by integrating Native words into his daily broadcasts.