Rio Arriba County a Key Battleground as Republicans Target Democratic stronghold
ESPANOLA, N.M. – Republicans are intensifying efforts to turn Rio Arriba County, a traditionally Democratic area in northern New Mexico, red in upcoming elections. the county, with a significant hispanic population, has consistently voted for democratic candidates, but recent shifts in voter registration and targeted outreach by the Republican Party are signaling a potential change.
Rio Arriba County has not elected a Republican to county-wide office since 1980. Though, the county’s demographics are evolving, with an increasing number of unaffiliated voters.As of February 2024, registered Democrats comprised 48.7% of voters, while Republicans accounted for 26.8%, and those registered as “othre” or unaffiliated made up 24.5%-a growing segment Republicans are actively courting.
“We’re seeing a real opportunity to connect with voters who feel left behind by the current political climate,” said Republican Party of Rio Arriba County Chairwoman, Michelle Lujan. “Many residents are concerned about the economy, crime, and education, and they’re open to hearing what Republicans have to offer.”
The Republican strategy focuses on door-to-door canvassing, community events, and digital advertising emphasizing economic opportunity and public safety. They are also highlighting concerns about water rights and land management issues,which resonate strongly with many rural voters in the county.
Democrats acknowledge the challenge.”We’re not taking anything for granted,” stated Rio Arriba County Democratic Party Chairman,James Jimenez.”We’re working hard to remind voters of the values we share and the progress we’ve made together.”
The outcome in Rio Arriba County could be pivotal in several key races, including the upcoming election for county commission seats and perhaps influencing statewide contests. The county’s approximately 40,000 residents represent a small but potentially decisive voting bloc in New Mexico’s closely contested political landscape.
