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Madrid,Spain – august 10,2023 – Real Madrid unveiled their new home kit for the 2023/24 La Liga season,continuing their long-standing partnership with Adidas.The kit was officially launched on August 10th, 2023, and will be worn by players including Vinícius Júnior, Jude Bellingham, and Karim Benzema (prior to his transfer to Al-Ittihad).
The jersey features a classic all-white design, a hallmark of Real Madrid’s identity, with subtle cloud-like patterns woven into the fabric. Adidas’ three stripes are prominently displayed in a contrasting shade of white, running along the shoulders. The V-neck collar is also white, providing a clean and streamlined aesthetic. The Adidas logo is embroidered in black on the right chest, while the Real Madrid crest is positioned on the left.
A key design element is the incorporation of a unique pattern inspired by the city of Madrid. The subtle texture is intended to represent the energy and passion of the club’s supporters. The kit is constructed from lightweight, breathable material, utilizing Adidas’ HEAT.RDY technology to enhance player comfort and performance during matches.This technology focuses on regulating body temperature and wicking away moisture.
The shorts are also predominantly white, featuring Adidas stripes down the sides and the Real Madrid crest. White socks complete the ensemble, incorporating a subtle graphic detail around the calf. The kit is available for purchase through the official Real Madrid store at the
