Dresden – Radeberger Exportbierbrauerei has been honored with the 30th dresden Marketing Prize 2025, recognizing a highly accomplished brand relaunch of “Radeberger Pilsner.” The award, presented by the Marketing Club Dresden, celebrates the brewery’s ability too modernize a customary brand while maintaining its heritage.
The prestigious prize underscores the power of consistent branding and innovative communication in a competitive market.For FSV Budissa Bautzen, a long-standing partner of Radeberger, the recognition validates a shared commitment to tradition, dedication, and forward-thinking strategies.The success demonstrates that passion, innovation, and teamwork are crucial not only in sports but also in brand management.
Radeberger has reliably supported ”Spree-Budissen” for several years, and this marketing accolade reinforces the common ground between the two organizations. The brewery’s achievement inspires the club, proving that courage, strategy, and strong team spirit are essential for reaching new heights.
FSV Budissa Bautzen is proud to collaborate with such a strong partner and looks forward to continued success both on and off the field. Radeberger’s demonstrated ability to secure lasting success through focused brand work and creative communication serves as a model for the club’s own ambitions.
The FSV Budissa Bautzen congratulates Radeberger Exportbierbrauerei wholeheartedly on winning the 30th Dresden Marketing Prize 2025.
