Paradeep Phosphates Limited Taps Rahul Dravid to Champion Balanced Fertilization
New Delhi – November 5, 2025 – Paradeep Phosphates Limited (PPL) has appointed Indian cricket icon Rahul Dravid as its brand ambassador, the company announced today. The partnership aims to promote balanced fertilization practices among Indian farmers and strengthen PPL’s market position.
PPL, a leading fertilizer manufacturer, has long advocated for balanced nutrient submission to improve crop yields and soil health. Recognizing the widespread influence and trusted image of Dravid – widely known as “Mr. Dependable” - the company believes his association will significantly amplify its message to a broader agricultural audience. This initiative comes as India focuses on enhancing agricultural productivity and ensuring food security for its growing population, with balanced fertilization playing a crucial role in achieving these goals.
“while PPL has been pursuing the goal of balanced fertilisation thru a number of farmer-connect and channel partner engagement programmes, our association with Rahul Dravid, who is known as Mr Dependable, fits in well with PPL’s reputation in the market,” stated Harshdeep Singh, President & CCO of PPL. “We are expecting the campaigns to create awareness among a large number of farmers and reap positive results for the company.”
The upcoming campaigns featuring dravid will focus on educating farmers about the benefits of using the right combination of fertilizers for optimal crop nutrition and sustainable agricultural practices.PPL anticipates that this collaboration will drive increased awareness and adoption of balanced fertilization techniques across the country.
