potato Head Launches “Wasted” Collection: Upcycled Home Goods Aim to Tackle Plastic Waste
Seminyak, Bali – Potato Head, the Indonesian hospitality and lifestyle group, has unveiled “Collection 001” under its new “Wasted” initiative, a line of home goods crafted entirely from recycled materials. The launch, announced today, represents a significant expansion of the brand’s sustainability efforts, building on previous design projects focused on repurposing waste.
The collection, available now via the Potato Head online shop, showcases the work of British designer Max Lamb, known for his innovative approach to material reuse. Lamb’s signature piece is a chair constructed from 833 recycled plastic bottle caps, gallon caps, and toothpaste tubes, priced at $559. This chair is a direct evolution of previous work Lamb completed for Potato Head’s hotel rooms in Bali. Notably, the manufacturing process minimizes waste; offcuts from the chair production are transformed into smaller items like hand mirrors and napkin rings, utilizing a ground-up and recycled material to create a distinctive, speckled pattern.
Beyond the chair, “Collection 001” demonstrates a broader commitment to circular design. Used cooking oil from Potato Head’s restaurants is being converted into artisan candles poured into recycled glass containers. Discarded and damaged bedsheets are being given new life as naturally-dyed bags, coasters, and throw blankets. The range extends to everyday items like ceramic bowls,napkins,and toothbrush holders,all embodying the “Wasted” ethos.
This initiative builds upon Potato Head’s existing sustainability programs, which include a focus on minimizing single-use plastics and responsible sourcing. The “Wasted” collection isn’t simply about creating aesthetically pleasing products; it’s a statement about the potential of waste as a resource. Lamb’s involvement is key, as he has consistently explored the possibilities of transforming discarded materials into functional and beautiful objects throughout his career.
The collection is available for purchase at https://shop.potatohead.co/collections/wasted. Highsnobiety has affiliate marketing partnerships and may receive a commission from purchases made through links in this article. For further style and product recommendations, visit the HS Style Guide: https://www.highsnobiety.com/l/hs-style-guide/.
Key Details not in Original Article:
Location: Specifically mentions Seminyak, Bali as the origin point of the declaration. Designer Nationality: Clarifies Max Lamb is British.
Price Point: Includes the price of the signature chair ($559).
Link to broader initiatives: Highlights that this is an expansion of existing Potato Head sustainability programs.
Affiliate Disclosure: Explicitly states the affiliate marketing relationship.
Angle Focus:
circular Economy: Emphasize the collection’s contribution to a circular economy model.
Designer Spotlight: Highlight Max lamb’s expertise and consistent dedication to upcycling.
Brand Commitment: Position the collection as a genuine commitment to sustainability from Potato Head, not just a marketing tactic.
