Pokémon 30th Anniversary: Enduring Passion & French Celebrations

March 29, 2026 Rachel Kim – Technology Editor Technology

Calais, France – A surge in demand for Pokémon trading cards is captivating collectors, players and children across the Hauts-de-France region, according to reports from Nord Littoral. Jean-Philippe Lannoy of Bien Jouet in Calais notes a consistent and strong interest in the cards, driven by a combination of collecting, gameplay, and investment potential, despite limited stock availability.

The enduring appeal of Pokémon, now marking its 30th anniversary, was highlighted in recent articles from Le Dauphiné Libéré and Le Bien Public, which both noted the continued passion for the franchise. Le Bien Public issued a call for testimonials from fans in the Côte-d’Orien region, demonstrating the widespread and ongoing engagement with Pokémon.

The market isn’t limited to northern France. A special 25th-anniversary issue of the manga magazine Otomo, released on March 27, 2026, further underscores the franchise’s cultural relevance. A conference held in Le Cateau, as reported by La Voix du Nord, aimed to explore the reasons behind Pokémon’s lasting popularity.

Online retailers are also experiencing high demand. Kairyu.fr, a specialized Pokémon trading card boutique, is currently offering sealed products including the DuoPack Blister Mars 2026 – EV01/EV06 [FR] for €13.90, the Coffret ex Starter [FR] for €29.90, and the Display ME03 – Equilibre Parfait [FR] for €219.90. Graded cards, such as a PSA 9 Dracaufeu ex, are listed for €649.90, while a PSA 10 Mega Dracaufeu X commands a price of €1,799.90. Several items are currently listed as “en rupture” (out of stock).

PkmCards.fr provides a directory of partner shops throughout France and elsewhere, offering locations for purchasing, selling, and trading Pokémon cards, as well as hosting tournaments and events. The listed shops include Goupiya in Antony, La Guilde in Bastogne (Belgium), La Taverne du Gobelin Farci in Saint Etienne, Label Geek / Bulles en stock in Amiens, Le Coin des BaronS in Bordeaux and Lyon, Ludik.nc in Nouméa (New Caledonia), Ludiworld in Bussy Saint Georges, MEiSiA in Paris, MrJoShop in Montluçon, Playin Paris in Paris, Sortilèges Le Mans Ludique’Mans in Le Mans, and Wilbox in Cormeilles-en-Parisis.

A Facebook group dedicated to Pokémon card trading and exchange in the Nord-Pas-de-Calais region (59/62) emphasizes the importance of respectful and courteous interactions among members.