PJL, Audi F1, Formula 1 and Sale Sharks Sport Industry News
The Premier Jumping League, a team-based showjumping competition backed by McCourt Global, has appointed Aurora Media Worldwide as its host broadcast production partner ahead of its inaugural season, sportindustry.co.uk reported.
Under a three-year agreement, Aurora will produce the international host feed, highlights programming, and behind-the-scenes content across all nine events scheduled in North America, Europe, and the Middle East. The competition opens in Las Vegas on April 15, 2027, backed by $300m in guaranteed prize money across its first three seasons. The league plans to adopt a free-to-view distribution model for its first year, utilizing data capture and specialized broadcast techniques to make the 16-team format accessible to first-time viewers.
“We’re excited to work with the PJL team to create a distinctive broadcast product that combines world-class live production, innovative technology and compelling storytelling,” said Lawrence Duffy, Founder and Chief Executive Officer of Aurora.
Audi Formula Racing Restructures Leadership Ahead of Season
Thomas Fuhr will take over at Audi Formula Racing, stepping in to manage the design and construction of the power unit for Audi’s Formula 1 team, sportindustry.co.uk reported. Fuhr brings over three decades of engineering experience, including a prior tenure as Managing Director of Mercedes-AMG High Performance Powertrains from 2009 to 2012.
“Audi’s Formula 1 project is a long-term strategic commitment and the continued development of our organization and leadership is fundamental to our ambitions,” said Jürgen Rittersberger, CFO of AUDI AG and Chairman of the Shareholders’ Meeting of Audi Formula Racing GmbH.
Formula 1 Releases Social Impact Report and Renews Engineering Scholarships
Formula 1 published its first sport-wide Social Impact Report, detailing participation figures and committing more than £2.4m to extend its Engineering Scholarship programme through the 2028/29 academic year, sportindustry.co.uk reported. The report consolidates activities from Formula 1, the FIA, all 10 teams, and 24 race promoters during the 2025 season, noting that over 500,000 young people engaged in education and STEM pathways across 71 countries.
“Formula 1 has an extraordinary power to inspire, and we want everyone to believe there is a place for them in our sport,” said Stefano Domenicali, President and CEO of Formula 1.
Sale Sharks and Bedford Blues Secure Commercial Agreements
Sale Sharks announced a three-year partnership with Menzies Distribution Solutions, making the Manchester-based logistics provider an official club partner through 2029, sportindustry.co.uk reported. The agreement places the company’s logo on the team kit, sponsors players Joe Marchant and Ben Bamber, and includes community cycling safety sessions run from CorpAcq Stadium.
James Anderson Joins Italia T10 League Franchise
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