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Gone are flashy colors and logos – Louis Vuitton unveiled its new men’s line in all its neutral-toned, quiet luxury glory on Tuesday in Paris.
teh fashion house’s spring-summer 2026 collection comprised 60 looks: button-downs, tailored blazers, formal pants, and denim jackets. Most were in earth-toned brown, black, and terracotta colors, with pops of blue and yellow.
The stage, created by the indian architecture firm studio Mumbai, resembled a magnified version of a “Snakes and Ladders” game board.
Designed by Pharrell Williams, Louis Vuitton’s men’s creative director as 2023, the collection is a departure from the louder, more avant-garde spring-summer collections of old.
“Previous spring collections leaned heavily on spectacle-too many bags, logos, and runway theatrics. Here, Pharrell traded that for clarity and purpose,” Daniel Langer, a professor of luxury strategy at Pepperdine University, told BI.
A Louis Vuitton creative told GQ that Williams channeled a 2018 India trip into the collection’s color palette and silhouettes.
Williams’ new, wearable collection comes as LVMH, along with most of the luxury industry,
