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Pete Davidson Pitches Sock Brand, DoubleSoul, to ‘Shark Tank’ Investors
Comedian Pete Davidson brought a unique pitch to the Shark Tank stage, seeking $500,000 for a 5% stake in his sock company, DoubleSoul. The appearance, set to air on the Season 17 premiere, marks a foray into the business world for the Saturday Night Live alum, who previously expressed his initial uncertainty about brand partnerships.
Davidson’s venture into the sock industry stems from a desire to offer cozy and stylish options beyond the typical, often novelty-driven, choices available to consumers. “They’re comfy and sexy, and the name is cool,” Davidson told W Magazine in 2024. “A lot of people come to me with [partnership requests], and I’m like, this seems captivating, but I don’t really know how to do it… But everyone needs socks. socks are an afterthought: You get a 20-pack at Foot Locker, or you’re going to the gas station and buying Barbie socks, or socks with burgers on them.”
The season 17 premiere of Shark Tank, which aired Wednesday, Sept. 24 at 10pm ET/PT on ABC, also featured pitches from other entrepreneurs and notable figures. Athletes Metta World Peace, Bill Walton, Antonio Brown, and Brandon Jacob have all appeared on the show seeking investment. Davidson was joined by Patrick Schwarzenegger, who also promoted their shared protein bar brand, MOSH, during an appearance.
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