Sport Industry News Roundup – january 26, 2026
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Invictus Games Birmingham 2027 – Agency Partnerships Announced
* The Invictus Games Birmingham 2027 has appointed Run Communications, Goodform, and Champions as its official communications partners.
* thes agencies were chosen for their expertise and understanding of the importance of the Invictus Games story.
* Run Communications will lead the overall communications strategy,focusing on impactful storytelling.
* Goodform will provide a data-led and insight-driven approach.
* The partnership aims to connect people to the Games in a meaningful and inclusive way.
Welsh Fire – New Website Launch
* The Hundred franchise Welsh Fire has partnered with Yellow Panther to launch a new official website.
* The website is designed with a mobile-first experience and will feature real-time match updates, player profiles, editorial content, a social media wall, and interactive tools.
* The launch is scheduled for the end of January.
* Welsh Fire is the fifth cricket team to partner with Yellow Panther.
