PC Component Prices Surge: NVIDIA, AMD, and Motherboard Makers Raise Prices Due to Rising Costs

NVIDIA Spearheads Third Wave of Silicon Price Hikes

NVIDIA is leading the hardware adjustments, moving forward with its third round of graphics processing unit price increases for the year. According to Online Station, certain RTX series models are climbing by more than 30% as manufacturing overhead mounts. Additional reporting from 4gamers and Thisisgame Thailand confirms that the price hikes are directly impacting the RTX 50 Series lineup, leaving buyers facing steeply higher price tags for current-generation silicon.

AMD Matches Competitor Trajectory Across Ecosystems

Rival manufacturer AMD is mirroring the market shift, preparing to raise its own graphics card prices in lockstep with NVIDIA. According to Thisisgame Thailand, AMD is following its primary competitor’s pricing trajectory rather than absorbing the underlying component pressures, ensuring that consumers will encounter elevated costs regardless of which graphics ecosystem they choose for new desktop builds.

ASUS, GIGABYTE, and MSI Schedule Third-Quarter Revisions

According to Droidsans, major component brands including ASUS, GIGABYTE, and MSI are lining up price revisions scheduled to take effect in the third quarter of 2026. The incoming adjustments across core system boards stem directly from the same 50 percent surge in printed circuit board manufacturing costs currently squeezing the broader hardware supply chain.