Oura Debuts $499 Oura Ring 4 Ceramic With Improved Sweat,scratch Resistance
Published: November 8,2023
Oura Health Oy,the Finnish company specializing in smart ring technology,has announced the release of a new,premium version of its Oura Ring 4. The Oura Ring 4 Ceramic, priced at $499, utilizes ceramic materials – a move designed to appeal to the company’s predominantly female customer base.
According to a company statement released Wednesday, the ceramic model offers enhanced sweat and scratch resistance compared to the existing titanium Oura Ring 4, which retails for $349. The new ring is currently available in four colors: light green,off white,pink,and dark blue.
While the ceramic version represents a meaningful price increase over the base model, it aligns with the cost of previous premium finishes offered for earlier Oura Ring iterations, such as “gold” and “rose gold”.
You can learn more about the Oura Ring 4 in this Bloomberg review.