A citywide marketing campaign for the Opulent Living 2025 exhibition transformed Jakarta’s urban landscape in February 2026, leveraging high-profile digital displays managed by City Vision. The campaign’s most visible element was a series of jumbo LED screens positioned at key locations, including Bundaran HI, Ratu Plaza, Kemang Raya, and the Green SCBD Sudirman business district.
City Vision, founded in 2008 and now a leading out-of-home media company in Indonesia, strategically placed the displays to maximize visibility. The Bundaran HI location, situated in front of Plaza Indonesia, is a central Jakarta landmark. Ratu Plaza, home to one of City Vision’s largest eye-level LEDs – exceeding 500 square meters and reportedly taller than five giraffes – served as another focal point. The campaign also extended to the vibrant Kemang Raya area and the modern Green SCBD Sudirman, a prominent business hub.
The promotional effort extended beyond the roadside displays. Inside Plaza Indonesia, the exhibition venue, a coordinated series of visual cues guided visitors. Digital LED panels throughout the mall continuously promoted Opulent Living 2025, while branded elevator doors and custom floor decals directed attendees to The Warehouse on Level 5, the exhibition’s central location.
City Vision’s roadside assets generate over 57 million impressions per month, and have a potential daily reach of up to 2 million, according to the company. The company’s technology utilizes AI-based detection to measure audience impressions dynamically. City Vision claims to potentially reach 90% of Jakarta’s population on a monthly basis through its roadside network, covering Central, South, East, and North Jakarta, as well as areas in Tangerang City, Bekasi, and Bogor.
The campaign’s success hinged on a blend of high-impact, citywide visibility and immersive in-mall navigation, aiming to establish Opulent Living 2025 as a key destination for design enthusiasts and luxury lifestyle consumers. City Vision’s portfolio includes LEDs at locations such as Sudirman Central LED, Gatot Subroto, SCBD Electronic City LED, and PIM 2 LED.
