One Experience Acquires Bitcoin as part of Innovative Treasury Strategy
One Experience (alexp), a pioneering European hospitality hybrid group encompassing events, hotels, co-living, and flex-office spaces, has announced the acquisition of 2 Bitcoin. This purchase marks a significant step in the company’s strategy to establish a unique “Bitcoin Treasury Company” model in Europe.
The move reflects one Experience’s commitment to financial innovation and strengthening it’s core business. By integrating digital assets into its balance sheet, the company aims to diversify its holdings, enhance shareholder value, and secure long-term growth.
To facilitate this acquisition and ensure secure custody, One Experience partnered with Banque delubac & Cie, a registered digital asset service provider with the autorité des Marchés Financiers.
“We are beginning to actively implement our strategy by gradually incorporating Bitcoin into our treasury,” said Edouard Masseau,President and CEO of One Experience. “This initial acquisition demonstrates our belief in the strategic importance of bitcoin and our dedication to building lasting value for our shareholders.”
Paul Bureau, director of Cryptoactive Offerings at Banque Delubac & Cie, added, “The rise of crypto Treasury Companies is a positive indicator for the market. Bitcoin is increasingly recognized as a viable asset for corporate cash diversification, and we are pleased to support One Experience in this endeavor.”
This acquisition exemplifies One Experience’s vision to build a hybrid model that combines conventional business strengths with the potential of digital assets.
