NVIDIA Shield TV Pro Price Rises as Base Model Ends

• Price Increase: The NVIDIA Shield TV Pro jumps from $199.99 to $299.99 in the US, with European pricing rising by €100 to €299 in regions like the Netherlands and Belgium.
• Discontinuation: Production of the standard, tube-shaped Shield TV has ended, leaving the Pro model as the sole variant manufactured by NVIDIA.
• Hardware Specifications: Internal architecture remains identical to previous iterations, retaining the Tegra X1+ chip, 3 GB of RAM, and 16 GB of storage.

Component Costs Drive Price Increase After Seven Years at $199

The Shield TV Pro originally launched in October 2019 at a baseline price of $199.99, holding that price point steady for nearly seven years. Explaining the sudden adjustment, NVIDIA stated that the cost of underlying components, specifically memory modules, has increased substantially across the hardware industry. Tight supply for older memory types such as DDR4 and LPDDR4 has persisted since late 2025, creating persistent cost pressures throughout the semiconductor market with no immediate resolution in sight. The new $299.99 pricing structure is already active on major retail platforms including Amazon and Best Buy.

NVIDIA Keeps Shield TV Pro Specs and Promises Updates

Despite the pricing shift and the phase-out of the base model, NVIDIA has not altered the internal specifications of the Shield TV Pro. The device continues to rely on the Tegra X1+ processor, 3 GB of RAM, and 16 GB of storage capacity. Earlier in the year, hardware engineering senior vice president Andrew Bell assured users that NVIDIA maintained no immediate plans to abandon the product line, promising continued software updates.