North West Turns Heads with Neon Hair at Alexander Wang Store

North West, the 12-year-old daughter of Kim Kardashian and Kanye West, drew a crowd at the Alexander Wang flagship store in SoHo, New York City, on Saturday, February 15, 2026, accompanied by a group of friends sporting vibrant, matching wigs.

The group’s arrival at the store coincided with Valentine’s Day, turning the shopping trip into a colorful outing. Each of the young women wore a different brightly-colored wig, with North West opting for blue, according to reports. The group was flanked by private security as they browsed the store’s offerings, enjoying unseasonably warm weather.

Alexander Wang himself reportedly joined the group during their visit, presenting North West with a studded leather bag. More recently, Wang gifted North West a bag featuring a crying face inspired by her mother, Kim Kardashian, according to a post on X. The gift sparked online commentary, with some users criticizing the bag’s design.

The shopping trip showcased a distinctive fashion sense among the group, featuring alternative elements like fingerless gloves, spiked chains, and skull motifs. North West herself wore an oversized black Balenciaga t-shirt with the brand’s name emblazoned in a “death metal font,” according to photographs from the event.

This is not North West’s first foray into the public eye regarding artistic expression. Just last month, she joined her father, Kanye West, onstage during a performance in Mexico, where she performed her original track, “Piercing on My Hand.”