Nike signs Michael Olise for multi-million-euro sponsorship deal
Nike Secures Bayern Munich Winger Michael Olise in Multi-Million-Euro Deal
Nike has secured a multi-million-euro sponsorship agreement with Bayern Munich winger Michael Olise to make him a leading face of their football boot line, as the sportswear giant moves to fill the void left by Kylian Mbappé’s departure to On.
A History of Sourcing Discontinued Footwear Online
The agreement marks a distinct shift for the France international, who previously turned down major brand offers to preserve his freedom in footwear choice.
Until now, Olise exclusively wore the Nike Hypervenom Phantom III model, purchasing discontinued pairs online from international sources after production stopped in 2019. He frequently enlisted artists to customize the designs before wearing them in training and competitive matches.
The 2027 Hypervenom Line Relaunch
The commercial partnership extends beyond standard promotional duties.
According to information published by the Footy Headlines website, Nike plans to relaunch the Hypervenom line in 2027 with Olise as the star of its campaign. Concurrently, the company intends to discontinue production of the existing Phantom range.
Replacing Mbappé With the 2013 Neymar Legacy
The original Hypervenom line debuted in 2013, famously launched by Brazilian star Neymar.
By positioning Olise as the centerpiece for the upcoming 2027 revival, Nike anchors its football marketing strategy around the Bayern Munich star, directly addressing the commercial vacancy created when Mbappé exited the brand for Swiss footwear company On.
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