Netflix Redesigns TV App, Sparking User Backlash
Netflix this week rolled out a major redesign of its Apple TV app-the streaming giant’s most important interface update in a decade-but the changes are already drawing criticism from subscribers accustomed to the previous layout. The update, initially tested last year with mixed results, shifts the main navigation menu from the left side of the screen to the top, consolidating options like search, homepage, films, series, and “My Netflix.”
The overhaul is intended to free up screen real estate as Netflix expands into new areas like gaming and live events. Users who haven’t yet received the update are advised to check for updates in the App Store.
Beyond the menu shift, the “Home” tab now features improved content recommendations based on viewing history and satisfaction, with clearer explanations for why specific titles are suggested-including popularity metrics and award recognition. While some familiar options, such as a dedicated “New Releases” section, have been removed, Netflix says new additions and the Top 10 list are now prominently displayed on the Home screen. Recent additions include films featuring Charlie Sheen in The Wrong Paris.
The rollout began on Apple TV in August and will extend to other platforms over time.the changes follow a period of testing that revealed a divided response, with some users questioning the need to alter a previously functional interface.
